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VALUE PROPOSITION DEVELOPMENT

Among all relevant options, why would your customer choose your solution? 

Customer Profile

FIT

Value
Map

Algodón de azúcar

Value Creation

The benefit created and delivered in transforming the input to output

Tablista

Value Capture

Your ability to ‘capture’ that value yourself, as your retained profit. 

Cut through the noise. Develop a deep understanding of your customers’ perspective as a springboard for new opportunities.

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